Intense Love Stories make for Great Viral Marketing
Intense love stories are usually found in Hollywood films, in novels and, of course, here. A great viral marketing campaing is shamelessly (and successfully) targeting our weak spot for a good love story to generate interest for a new novel. And it’s working – this video is only one of many on the site, but once you start watching, the love stories become so compelling it’s almost impossible to stop.
Pretty amazing that seemingly stuffy book publishers have successfully done what record companies have been trying for years: using viral marketing effectively and engagingly.
via CoKane
