Recently, we explained why we don’t want a relationship based on a partner’s great stare. You know what else sounds unappealing: a relationship based on a partner’s body odour. But that’s just what a new matchmaking service is offering.

Once again, this is an American brainchild. The matchmaking service (link: scientificmatch.com) wants to facilitate relationships by finding the partner with the best b.o. through a DNA analysis. Apparently, this will lead to a happy relationship and – hello Momzillas – improved progeny.

This matchmaking concept is based on a study that women are attracted to men whose DNA is different from their own, which is an advantage from an evolutionary point of view.

So far, so scientific, but it does sound a lot like tales from the genetical engineering lab. Most people don’t want a relationship with a partner with fantastic DNA, they want someone whose personality, interests and values are compatible with their own and someone they feel attracted to.

That’s a great basis for a successful relationship and it works without genetic testing.

If there’s one thing we’ve learned from observing the dating market, it’s that America is always a step ahead when it comes to dating. Americans were the first people on the moon and first to put Heather Mills on a dancing show (genius!), so it only makes sense that they are the first to pick up dating novelties!

New trends appear stateside, only to become popular in the European dating scene. However, some ideas are so absurd, they never make their way across the pond. Like this dating innovation from California.

Someone there came up with the idea that verbal communication fort he purpose of exchanging information is totally overrated. Eye contact is much more important, so wouldn’t it be great if dating consisted of singles just staring at each other for two minutes.

Sounds great, no? Not really? (more…)